The Little Black Dress Initiative

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What is LBDI?

The Little Black Dress Initiative (LBDI) is a global initiative and fundraising event that raises awareness of the impact of generational poverty. Advocates wear one black dress (or outfit) for five consecutive days to illustrate the effects that poverty can have on a woman’s access to resources, her self-esteem and professional opportunities. Each advocate wears a pin on their outfit that reads, “Ask Me About My Dress,” to encourage dialogue among colleagues, friends and strangers about this important initiative, and raise funds to support the cause.

What is generational poverty?  

Generational poverty occurs in families where at least two generations have been born into poverty. Growing up in poverty is one of the greatest threats to healthy child development. In 2019, 13.3% of the Georgia population lived in poverty and ranked the 37th state with the highest poverty rate in the U.S.  In Georgia, 18.5% of children under the age of 18 and 13.7% of women between the age of 18 – 64 live in poverty compared to 12.3% nationally.

How does JLGNF impact the community?

JLGNF has set an $11,000 fundraising goal for the Little Black Dress Initiative. Funds raised through LBDI will benefit JLGNF’s signature projects and events, including Period PantryStrong Girls, Bright Futures; an upcoming Women’s Leadership conference, and other league initiatives. The funds raised also allow the League to invest in the development of members, build a more effective membership, and better support our community partners, including Rainbow Village, Because One Matters, the Georgia Center for Opportunity, and many others.

How can you help?

Throughout the week of April 24-30, 2022, the Junior League of Gwinnett & North Fulton (JLGNF) and LBDI Advocates seek to raise awareness and funds for issues surrounding poverty.

  • Donate to the cause and encourage others to do the same!
  • Wear the dress (outfit) and pin for five consecutive days to raise awareness of poverty.
  • Participate on social media:
    • Read the awareness fact of the day on the Junior League of Gwinnett & North Fulton Counties Facebook page.
    • Post each day to social media a picture of you wearing the black dress along with the hashtags #AskMeAboutMyDress and #LBDIxJLGNF and tag the Junior League of Gwinnett and North Fulton Counties.