Little Black Dress Initiative
Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.
In Gwinnett and North Fulton Counties, our LBDI will underscore generational poverty.
The Junior League of Gwinnett and North Fulton Counties LBDI Advocates wear the same black dress (or outfit) for five consecutive days to illustrate the restrictions poverty places on choices, opportunities, and access to resources. By wearing a button that reads “Ask Me About My Dress,” they invite dialogue among colleagues, friends, and strangers to raise awareness about how poverty places restrictions on choices, opportunities, and access to resources.
Our League will participate in the LBDI April 24-28, 2023. Support our LBDI Advocates wearing the dress by donating to the 2023 LBDI Campaign.
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Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program here .